:root{
  --red:#900000;
  --red-dark:#6b0000;
  --red-soft:#b31217;
  --ink:#142e2c;
  --ink-2:#3b4b4a;
  --muted:#6e7c7b;
  --line:#e6e2e0;
  --bg:#ffffff;
  --bg-soft:#faf7f6;
  --bg-dark:#1a0a0a;
  --radius:14px;
  --maxw:1220px;
  --sans:'Poppins',system-ui,-apple-system,'Segoe UI',sans-serif;
  --body:'Roboto',system-ui,-apple-system,'Segoe UI',sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
section[id],footer[id]{scroll-margin-top:84px}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h2 .rojo,h1 .rojo{color:var(--red);font-style:normal}
h1,h2,h3,h4,.f-sans{font-family:var(--sans);letter-spacing:-.02em;line-height:1.12;margin:0}
p{margin:0 0 1em}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:96px 0;position:relative}
.eyebrow{font-family:var(--sans);font-weight:600;font-size:12.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--red);margin:0 0 18px;display:flex;align-items:center;gap:12px}
.eyebrow::before{content:"";width:28px;height:2px;background:var(--red);flex:none}
.eyebrow.center{justify-content:center}
h2.big{font-size:clamp(30px,4.2vw,50px);font-weight:800;max-width:20ch}
.lead{font-size:clamp(17px,1.6vw,20px);color:var(--ink-2);max-width:66ch;font-weight:300}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}
.center h2.big{margin-left:auto;margin-right:auto;max-width:22ch}

/* ---------- TOPBAR / NAV ---------- */
.topbar{background:var(--red);color:#fff;font-size:14px;letter-spacing:.02em;font-weight:500}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;gap:18px;padding-top:9px;padding-bottom:9px;flex-wrap:wrap}
.topbar a{text-decoration:none;opacity:.95}
.topbar a:hover{opacity:1}
.topbar .tset{display:flex;gap:22px;flex-wrap:wrap;align-items:center}
.topbar .wrap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center}
.topbar .tset.centro{justify-content:center}
.topbar .tset.der{justify-content:flex-end}
.topbar .tset > a,.topbar .tset > span{display:inline-flex;align-items:center;gap:9px}
.topbar .ic{display:inline-flex;align-items:center;justify-content:center;height:26px;width:28px;flex:none;color:#fff}
.topbar .ic svg{height:26px;width:auto;max-width:28px;display:block}
.topbar img.li{width:26px;height:26px;flex:none}
.topbar .tset > a:hover span{text-decoration:underline}
header.nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.93);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
header.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:14px;padding-bottom:14px}
.logo img{height:46px;width:auto}
nav.main{display:flex;gap:26px;align-items:center}
nav.main a{text-decoration:none;font-family:var(--sans);font-weight:500;font-size:14.5px;color:var(--ink);padding:6px 0;border-bottom:2px solid transparent}
nav.main a:hover{color:var(--red);border-color:var(--red)}
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-weight:600;font-size:14.5px;text-decoration:none;padding:13px 24px;border-radius:999px;border:2px solid var(--red);transition:.2s}
.btn-primary{background:var(--red);color:#fff}
.btn-primary:hover{background:var(--red-dark);border-color:var(--red-dark)}
.btn-ghost{background:transparent;color:var(--red)}
.btn-ghost:hover{background:var(--red);color:#fff}
.btn-light{background:#fff;color:var(--red);border-color:#fff}
.btn-light:hover{background:transparent;color:#fff;border-color:#fff}
.btn-outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.6)}
.btn-outline-light:hover{background:#fff;color:var(--red);border-color:#fff}
.navtoggle{display:none;background:none;border:0;cursor:pointer;padding:8px}
.navtoggle span{display:block;width:26px;height:2px;background:var(--ink);margin:5px 0}

/* ---------- HERO ---------- */
.hero{padding:110px 0 84px;background:
  radial-gradient(900px 480px at 82% -10%,rgba(144,0,0,.09),transparent 60%),
  linear-gradient(180deg,#fff 0%,var(--bg-soft) 100%)}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:60px;align-items:start}
.hero h1{font-size:clamp(36px,5.2vw,62px);font-weight:800;margin:0 0 22px}
.hero h1 em{font-style:normal;color:var(--red)}
.hero .claim{font-family:var(--sans);font-weight:600;font-size:clamp(18px,2vw,22px);color:var(--ink);margin:0 0 18px;line-height:1.4}
.hero p.sub{font-size:18px;color:var(--ink-2);font-weight:300;max-width:56ch}
.hero .plus{font-family:var(--sans);font-weight:900;color:var(--red);font-size:clamp(24px,3.1vw,38px);line-height:1.15;letter-spacing:-.02em;margin:26px 0 30px}
.hero .plus i{font-style:normal;opacity:.42;margin:0 .12em;font-weight:800}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:26px}
.hero .note{font-size:15px;color:var(--muted);max-width:52ch}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:34px;padding-top:26px;border-top:1px solid var(--line)}
.tag{font-family:var(--sans);font-size:12.5px;font-weight:500;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-2);background:#fff;border:1px solid var(--line);border-radius:999px;padding:7px 14px}
.hero-media{border-radius:var(--radius);overflow:hidden;box-shadow:0 30px 70px -30px rgba(144,0,0,.45);background:#000;position:relative}
.hero-media video{width:100%;display:block}
.hero-media figcaption{position:absolute;left:0;right:0;bottom:0;background:linear-gradient(transparent,rgba(0,0,0,.75));color:#fff;font-family:var(--sans);font-size:13px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;padding:34px 18px 14px}

/* ---------- MAGNITUDES ---------- */
.metrics{background:var(--red);color:#fff;padding:38px 0}
.metrics-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:18px;text-align:center}
.metric .mi{height:34px;margin-bottom:10px;display:flex;justify-content:center;color:#fff}
.metric .mi svg{height:34px;width:auto;max-width:44px;display:block}
.metric .mi.grande{height:40px;margin-top:-3px}
.metric .mi.grande svg{height:40px;max-width:40px}
.metric .n{font-family:var(--sans);font-weight:800;font-size:clamp(26px,3.2vw,40px);line-height:1;letter-spacing:-.03em}
.metric .l{font-size:13.5px;opacity:.88;margin-top:8px;line-height:1.35}
.metrics .foot{margin:26px 0 0;text-align:center;font-size:12.5px;opacity:.7}

/* ---------- DIFERENCIALES ---------- */
.diff{background:var(--bg-soft)}
.diff .cierre-cap{margin-bottom:-18px}
#servicios{padding-bottom:44px}
.diff-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:52px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px;transition:.25s;position:relative;overflow:hidden}
.card:hover{transform:translateY(-4px);box-shadow:0 22px 40px -26px rgba(20,46,44,.4);border-color:rgba(144,0,0,.35)}
.card .num{font-family:var(--sans);font-weight:800;font-size:13px;color:var(--red);letter-spacing:.1em;opacity:.55}
.card .chead{display:flex;align-items:flex-start;justify-content:space-between;gap:14px;margin-bottom:18px}
.card .ico{width:66px;height:66px;flex:none}
.card .ico svg{width:100%;height:100%;display:block}
.card:hover .ico{transform:translateY(-2px)}
.card .ico{transition:transform .25s}
.card h3{font-size:19px;font-weight:700;margin-bottom:10px}
.card p{font-size:15px;color:var(--ink-2);margin:0;font-weight:300}
.card p + p{margin-top:8px}

/* ---------- PROPUESTA ---------- */
.shift{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:44px}
.shift-box{border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.shift-box.now{background:var(--red);border-color:var(--red);color:#fff}
.shift-box .k{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;opacity:.75;margin-bottom:12px}
.shift-box .q{font-family:var(--sans);font-size:clamp(18px,2vw,23px);font-weight:600;line-height:1.35;margin:0}
.why{margin-top:34px;border-left:3px solid var(--red);padding:6px 0 6px 22px}
.why strong{font-family:var(--sans);font-size:19px;display:block;margin-bottom:6px}
.why strong.rojo{color:var(--red)}

/* ---------- CÓMO FUNCIONA ---------- */
.flow{background:#fff;color:var(--ink);padding:84px 0 0}
.flow .lead{color:var(--ink-2)}
.flow .rueda-caja .eyebrow{color:#ff8a80}
.flow .rueda-caja .eyebrow::before{background:#ff8a80}
.flow .rueda-caja .lead{color:rgba(255,255,255,.72)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:52px;counter-reset:s}
.step{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);padding:26px 22px;position:relative}
.step .sn{font-family:var(--sans);font-weight:800;font-size:34px;color:rgba(255,255,255,.18);line-height:1;margin-bottom:10px}
.step h3{font-size:18px;font-weight:700;margin-bottom:8px;color:#fff}
.step p{font-size:14.5px;color:rgba(255,255,255,.68);margin:0;font-weight:300}
.step.key{background:linear-gradient(135deg,var(--red),var(--red-soft));border-color:transparent}
.step.key .sn{color:rgba(255,255,255,.4)}
.step.key p{color:rgba(255,255,255,.9)}
.flow-close{margin-top:34px;font-family:var(--sans);font-size:clamp(18px,1.9vw,23px);font-weight:600;line-height:1.4}
.flow-close span{color:#ff8a80}
.flow-close small{display:block;font-family:var(--body);font-weight:300;font-size:15px;color:rgba(255,255,255,.65);margin-top:10px;letter-spacing:0}

/* ---------- BANNER DE COOKIES ---------- */
.ck{position:fixed;left:0;right:0;bottom:0;z-index:120;background:var(--bg-dark);color:rgba(255,255,255,.8);border-top:2px solid var(--red);box-shadow:0 -20px 50px -30px rgba(0,0,0,.9)}
.ck .wrap{display:flex;align-items:center;gap:28px;padding-top:20px;padding-bottom:20px;flex-wrap:wrap}
.ck p{margin:0;font-size:14.5px;font-weight:300;flex:1;min-width:280px;line-height:1.55}
.ck p a{color:#fff;text-decoration:underline;text-underline-offset:3px}
.ck .acciones{display:flex;gap:10px;flex-wrap:wrap}
.ck .btn{padding:11px 20px;font-size:14px}
@media(max-width:680px){.ck .wrap{gap:16px}.ck .acciones{width:100%}.ck .btn{flex:1;justify-content:center}}

/* ---------- CICLO DE CONTROL ---------- */
.rueda-caja{background:var(--bg-dark);color:#fff;width:100vw;margin-left:calc(50% - 50vw);padding:68px 0;margin-top:66px;margin-bottom:0}
.rueda-caja > .wrap{width:min(var(--maxw),100% - 48px);margin:0 auto}
.flow-grid{display:grid;grid-template-columns:1.02fr 1fr;gap:54px;align-items:center}
.flow em.rojo{color:var(--red)}
.flow .shift-box{border-color:var(--line)}
.flow .shift-box.now{background:var(--red);border-color:var(--red)}
.flow-h{font-family:var(--sans);font-size:clamp(22px,2.5vw,30px);font-weight:800;color:#fff;margin:0;line-height:1.2}
.flow-viz{max-width:560px;width:100%;margin:0 auto}
.flow-txt h2.big{max-width:15ch}
.flow-txt .lead{max-width:48ch}
.flow-viz{position:relative}
.rueda{width:100%;height:auto;display:block;filter:drop-shadow(0 40px 80px rgba(0,0,0,.55))}
.pasos{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:2px;counter-reset:none}
.paso{display:flex;gap:14px;align-items:flex-start;padding:10px 14px;border-radius:10px;border:1px solid transparent;transition:.2s}
.paso:hover{background:rgba(255,255,255,.05);border-color:rgba(255,255,255,.12)}
.paso .n{font-family:var(--sans);font-weight:900;font-size:14px;color:#ff8a80;line-height:1.45;flex:none;width:24px}
.paso h3{font-size:17px;font-weight:700;color:#fff;margin-bottom:1px}
.paso p{font-size:13.5px;color:rgba(255,255,255,.66);margin:0;font-weight:300;line-height:1.4}
.paso.key{background:rgba(179,18,23,.16);border-color:rgba(255,138,128,.35)}
.paso.key .n{color:#fff}
.paso.key p{color:rgba(255,255,255,.85)}

/* ---------- RESULTADOS ---------- */
.results{background:var(--bg-soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.res-panel{display:grid;grid-template-columns:1fr 250px;margin-top:34px;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff;box-shadow:0 30px 70px -50px rgba(20,46,44,.55)}
.res-cifras{display:grid;grid-template-columns:repeat(4,1fr)}
.res-kpi{display:flex;flex-direction:column;align-items:center;text-align:center;padding:22px 16px 20px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);transition:background .25s}
.res-kpi:nth-child(4n){border-right:0}
.res-kpi:nth-child(n+5){border-bottom:0}
.res-kpi:hover{background:var(--bg-soft)}
.res-kpi .aro{position:relative;width:118px;height:118px;flex:none}
.res-kpi .aro svg{width:118px;height:118px;display:block}
.res-kpi .aro .v{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:var(--sans);font-weight:900;font-size:30px;color:var(--red);letter-spacing:-.035em}
.res-kpi .aro .v i{font-style:normal;font-size:.52em;font-weight:800;margin-left:1px;vertical-align:.35em}
.res-kpi h3{font-family:var(--sans);font-size:15px;font-weight:700;color:var(--ink);line-height:1.2;margin:14px 0 3px}
.res-kpi p{margin:0;font-size:13px;color:var(--ink-2);font-weight:300;line-height:1.3}
.res-roi{background:var(--red);color:#fff;padding:26px 24px;display:flex;flex-direction:column;justify-content:center}
.res-roi .v{font-family:var(--sans);font-weight:900;font-size:clamp(42px,4.6vw,58px);line-height:1;letter-spacing:-.03em}
.res-roi .v i{font-style:normal;font-size:.46em;font-weight:800;margin-left:2px;vertical-align:.32em}
.res-roi .k{font-family:var(--sans);font-size:16px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;margin:12px 0}
.res-roi p{margin:0;font-size:14px;font-weight:300;color:rgba(255,255,255,.9);line-height:1.45}
@media(max-width:1080px){.res-panel{grid-template-columns:1fr}.res-cifras{grid-template-columns:repeat(2,1fr)}.res-kpi:nth-child(4n){border-right:1px solid var(--line)}.res-kpi:nth-child(2n){border-right:0}.res-kpi:nth-child(n+5){border-bottom:1px solid var(--line)}.res-roi{align-items:center;text-align:center}}
@media(max-width:680px){.res-cifras{grid-template-columns:1fr}.res-kpi{border-right:0}}

/* ---------- CAPACIDADES ---------- */
.caps{background:var(--bg-soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.pilares{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:48px;border-top:1px solid var(--line)}
.pilar{position:relative;padding:22px 34px 2px 0;border-right:1px solid var(--line)}
.pilar:not(:first-child){padding-left:34px}
.pilar:last-child{border-right:0;padding-right:0}
.pilar .n{position:absolute;top:26px;right:34px;font-family:var(--sans);font-size:12px;font-weight:800;letter-spacing:.1em;color:var(--red);opacity:.4}
.pilar:last-child .n{right:0}
.pilar .cab{display:flex;align-items:center;gap:15px;margin-bottom:13px}
.pilar .ic{width:56px;height:56px;flex:none;display:flex;align-items:center;justify-content:center;color:var(--red)}
.pilar .ic svg{width:56px;height:56px;display:block}
.pilar .ic img.lf{height:54px;width:auto;display:block}
.pilar h3{font-family:var(--sans);font-size:20px;font-weight:800;margin:0;line-height:1.2;color:var(--red)}
.pilar p{font-size:15px;color:var(--ink-2);font-weight:300;margin:0;line-height:1.55;max-width:34ch}
@media(max-width:860px){.pilares{grid-template-columns:1fr}.pilar{border-right:0;border-bottom:1px solid var(--line);padding:24px 0}.pilar:not(:first-child){padding-left:0}.pilar .n,.pilar:last-child .n{right:0}}

/* ---------- CATÁLOGO DEL SERVICIO ---------- */
.catalogo{display:grid;grid-template-columns:1.6fr 1fr;gap:24px;margin-top:56px}
.cat{border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px;background:#fff}
.cat.opt{background:var(--bg-soft)}
.cat .k{font-family:var(--sans);font-weight:800;font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--red);margin-bottom:6px}
.cat h3{font-size:21px;font-weight:700;margin-bottom:18px}
.cat ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:9px 22px}
.cat.opt ul{grid-template-columns:1fr}
.cat li{position:relative;padding-left:22px;font-size:14.5px;color:var(--ink-2);font-weight:300;line-height:1.4}
.cat li::before{content:"";position:absolute;left:0;top:7px;width:9px;height:5px;border-left:2px solid var(--red);border-bottom:2px solid var(--red);transform:rotate(-45deg)}
.cat .nota{margin:20px 0 0;font-size:13.5px;color:var(--muted)}
.autofin{margin-top:44px;border-left:3px solid var(--red);padding:14px 0 14px 26px;max-width:88ch}
.autofin strong.rojo{color:var(--red)}
.autofin strong{font-family:var(--sans);font-size:clamp(19px,2.2vw,25px);display:block;margin-bottom:8px;line-height:1.3}
.autofin span{color:var(--ink-2);font-weight:300}

/* ---------- SERVICIOS: escalera de compromiso ---------- */
.svc-split{display:grid;grid-template-columns:minmax(260px,.72fr) 1.28fr;gap:44px;margin-top:52px;align-items:stretch}
.svc-panels{position:relative;min-height:100%}
.svc-menu{position:relative;padding-left:26px}
.svc-menu::before{content:"";position:absolute;left:6px;top:30px;bottom:30px;width:2px;background:linear-gradient(180deg,var(--line),var(--red))}
.rail-k{position:relative;display:block;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--muted);padding:0 0 18px;line-height:1.4}
.rail-k:last-child{padding:20px 0 0}
.rail-k b{display:block;color:var(--ink);font-size:14px;letter-spacing:0}
.rail-k::before{content:"";position:absolute;left:-26px;top:4px;width:11px;height:11px;border-radius:50%;background:var(--bg);border:2px solid var(--red)}
.rail-k:last-child::before{top:24px}
.svc-tab{position:relative;display:flex;align-items:baseline;gap:13px;width:100%;text-align:left;background:none;border:0;border-radius:11px;padding:14px 16px;cursor:pointer;font-family:var(--sans);transition:.2s;color:var(--ink)}
.svc-tab::before{content:"";position:absolute;left:-26px;top:50%;transform:translateY(-50%);width:11px;height:11px;border-radius:50%;background:#fff;border:2px solid var(--line);transition:.2s}
.svc-tab:hover{background:var(--bg-soft)}
.svc-tab:hover::before{border-color:var(--red)}
.svc-tab .n{font-size:12px;font-weight:800;letter-spacing:.1em;color:var(--muted);flex:none}
.svc-tab .t{font-size:16.5px;font-weight:600;line-height:1.25}
.svc-tab .t em{display:block;font-style:normal;font-size:12.5px;font-weight:700;letter-spacing:.04em;color:var(--red);margin-bottom:3px}
.svc-tab.is-on .t em{color:rgba(255,255,255,.82)}
.svc-tab.is-on{background:var(--red);color:#fff}
.svc-tab.is-on .n{color:rgba(255,255,255,.7)}
.svc-tab.is-on::before{background:var(--red);border-color:var(--red);box-shadow:0 0 0 5px rgba(144,0,0,.16)}
.svc-panel{position:absolute;inset:0;display:flex;flex-direction:column;overflow:hidden;border:1px solid var(--line);border-top:4px solid var(--red);border-radius:var(--radius);background:#fff;padding:30px 30px 28px;box-shadow:0 26px 60px -40px rgba(20,46,44,.5)}
.svc-panel[hidden]{display:none}
.svc-panel .cabeza{display:flex;align-items:center;gap:16px;margin-bottom:12px;flex:none}
.svc-panel .ic{width:44px;height:44px;flex:none;color:var(--red);display:flex;align-items:center;justify-content:center}
.svc-panel .ic svg{max-width:100%;max-height:100%;width:auto;height:100%;fill:none;stroke:var(--red);stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round}
.svc-panel .ic svg g{fill:currentColor;stroke:currentColor;stroke-width:230;stroke-linejoin:round;paint-order:stroke fill}
.svc-panel .cabeza .n{font-family:var(--sans);font-weight:800;font-size:34px;color:rgba(144,0,0,.14);line-height:1;margin-left:auto;flex:none}
.svc-panel .pregunta{font-family:var(--sans);font-weight:800;font-size:clamp(17px,1.9vw,21px);color:var(--red);margin:0 0 4px;letter-spacing:-.01em;flex:none}
.svc-panel .cabeza h3{font-size:clamp(20px,2.2vw,25px);font-weight:800;margin:0;line-height:1.15;color:var(--red)}
.svc-panel .cl{font-family:var(--sans);font-weight:600;font-size:16px;color:var(--ink);margin-bottom:9px;flex:none}
.svc-panel p{font-size:14.5px;line-height:1.55;color:var(--ink-2);font-weight:300;margin:0;flex:none}
.chips{display:flex;flex-wrap:wrap;justify-content:center;gap:3px;margin-top:12px;flex:none;overflow:hidden}
.chips span{font-family:var(--sans);font-size:8.6px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--red);background:rgba(144,0,0,.07);border-radius:999px;padding:3px 6px;white-space:nowrap}
.shot{margin:14px 0 0;border:0;border-radius:8px;overflow:hidden;background:transparent;flex:1;display:flex;flex-direction:column;min-height:120px}
.shot .lienzo{flex:1;min-height:0;display:flex;align-items:center;justify-content:center;text-align:center;padding:0;position:relative;background:transparent}
.shot .lienzo img{width:100%;height:100%;object-fit:contain;object-position:center;display:block}
.shot a{display:block;width:100%;height:100%}
.shot a::after{content:"Ampliar";position:absolute;right:10px;bottom:10px;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#fff;background:rgba(20,10,10,.7);padding:5px 10px;border-radius:999px;opacity:0;transition:.2s}
.shot a:hover::after{opacity:1}
.shot .pend{font-family:var(--sans);font-size:13.5px;font-weight:600;color:var(--muted);max-width:34ch;line-height:1.5}
.shot .pend em{display:block;font-style:normal;font-weight:400;font-size:12.5px;margin-top:6px;color:var(--muted);opacity:.8}
@media(max-width:900px){
  .svc-split{grid-template-columns:1fr;gap:20px}
  .shot{min-height:0}
  .shot .lienzo{aspect-ratio:16/10;flex:none}

  /* La escalera de compromiso pasa a pestanas deslizables: se conserva la
     interaccion y se sigue viendo un solo panel, como en escritorio. */
  .svc-menu{
    display:flex;align-items:stretch;gap:8px;
    padding:2px 24px 14px;margin:0 -24px;
    overflow-x:auto;-webkit-overflow-scrolling:touch;
    scroll-snap-type:x proximity;scrollbar-width:none;
  }
  .svc-menu::-webkit-scrollbar{display:none}
  .svc-menu::before{display:none}
  .rail-k{
    flex:0 0 auto;display:flex;flex-direction:column;justify-content:center;
    padding:9px 14px;border-radius:999px;background:var(--bg-soft);
    white-space:nowrap;scroll-snap-align:start;
  }
  .rail-k,.rail-k:last-child{padding:9px 14px}
  .rail-k::before,.rail-k:last-child::before{display:none}
  .svc-tab{
    flex:0 0 auto;width:auto;align-items:center;gap:9px;
    padding:9px 15px;border:1px solid var(--line);border-radius:999px;
    background:#fff;white-space:nowrap;scroll-snap-align:start;
  }
  .svc-tab::before{display:none}
  .svc-tab .t{font-size:13.5px;font-weight:700}
  .svc-tab .t em{display:none}
  .svc-panels{position:static;min-height:0}
  .svc-panel{position:static;overflow:visible;padding:24px 18px 22px}
  /* Sin esto, la columna 1fr no puede encoger por debajo del min-content
     de su contenido y la seccion desborda la pantalla. */
  .svc-split>*{min-width:0}
  .chips span{font-size:10.5px}
}
/* ---------- ÁREAS ---------- */
.areas-hueco{display:none}

/* ---------- ALCANCE ---------- */
.scope-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:52px}
.scope{border:1px solid var(--line);border-radius:var(--radius);padding:15px 18px;transition:.2s}
.scope:hover{border-color:var(--red);background:rgba(144,0,0,.03)}
.scope h3{font-size:16.5px;font-weight:600;margin-bottom:6px}
.scope p{font-size:14px;color:var(--muted);margin:0;font-weight:300}
.scope .ic{width:46px;height:46px;flex:none}
.scope .shead{display:flex;align-items:center;gap:13px;margin-bottom:0}
.scope .shead h3{margin:0}
.scope .ic svg{width:46px;height:46px;stroke:var(--red);fill:none;stroke-width:2.1;stroke-linecap:round;stroke-linejoin:round}
.scope-close{margin-top:30px;margin-bottom:0;text-align:center;font-family:var(--sans);font-weight:600;font-size:clamp(17px,2vw,22px);color:var(--ink);max-width:70ch;margin-left:auto;margin-right:auto;line-height:1.4}

/* ---------- SECTORES ---------- */
.sectors{background:var(--bg-dark);color:#fff}
.sectors .eyebrow{color:#ff8a80}.sectors .eyebrow::before{background:#ff8a80}
.sectors .lead{color:rgba(255,255,255,.72)}
.quien{background:#fff;padding-top:56px}
.bloque{margin-top:54px}
.bloque-cab{display:flex;align-items:baseline;gap:20px;padding-bottom:16px;border-bottom:2px solid var(--ink)}
.bloque-cab .marca{font-family:var(--sans);font-size:11.5px;font-weight:800;letter-spacing:.18em;text-transform:uppercase;color:var(--red);flex:none;padding-top:4px}
.bloque-cab h3{font-family:var(--sans);font-size:clamp(20px,2.3vw,26px);font-weight:800;color:var(--ink);margin:0;line-height:1.25}
.areas-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:0}
.area{padding:26px 26px 8px 0;border-right:1px solid var(--line)}
.area:not(:first-child){padding-left:26px}
.area:last-child{border-right:0;padding-right:0}
.area .who{display:flex;align-items:center;gap:9px;min-height:19px;font-family:var(--sans);font-weight:800;font-size:13.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--red);margin-bottom:10px}
.area .who .n{font-size:13px;font-weight:800;color:var(--red);opacity:.4;letter-spacing:.05em}
.area h4{font-family:var(--sans);font-size:17px;font-weight:800;color:var(--ink);margin:0 0 12px;line-height:1.25}
.area ul{list-style:none;margin:0;padding:0}
.area li{position:relative;padding-left:15px;font-size:14px;color:var(--ink-2);font-weight:300;line-height:1.45;margin-bottom:7px}
.area li::before{content:"";position:absolute;left:0;top:8px;width:5px;height:5px;border-radius:50%;background:var(--red);opacity:.5}
.sec-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:0}
.sec{padding:24px 26px 22px 0;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.sec:nth-child(3n){border-right:0;padding-right:0}
.sec:not(:nth-child(3n+1)){padding-left:26px}
.sec:nth-child(n+4){border-bottom:0}
.sec h4{font-family:var(--sans);font-size:17px;font-weight:800;color:var(--ink);margin:0 0 7px}
.sec p{font-size:14px;color:var(--ink-2);margin:0;font-weight:300;line-height:1.5}
.sec .kpih{margin-top:11px;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.04em;color:var(--red);opacity:.85}
@media(max-width:1080px){.areas-grid{grid-template-columns:repeat(2,1fr)}.area{border-bottom:1px solid var(--line);padding-bottom:20px}.area:nth-child(2n){border-right:0;padding-right:0}.area:nth-child(2n+1){padding-left:0}.sec-grid{grid-template-columns:repeat(2,1fr)}.sec:nth-child(3n){border-right:1px solid var(--line);padding-right:26px}.sec:nth-child(2n){border-right:0;padding-right:0}.sec:nth-child(2n+1){padding-left:0}.sec:nth-child(n+4){border-bottom:1px solid var(--line)}.sec:nth-child(n+5){border-bottom:0}.bloque-cab{flex-direction:column;gap:8px}}
@media(max-width:680px){.areas-grid,.sec-grid{grid-template-columns:1fr}.area,.sec{border-right:0;padding-left:0 !important;padding-right:0}}

/* ---------- CASOS ---------- */
.cases{background:var(--bg-soft)}
.filters{display:flex;flex-wrap:wrap;gap:9px;margin:42px 0 34px;justify-content:center}
.filter{font-family:var(--sans);font-weight:600;font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;border:1px solid var(--line);background:#fff;color:var(--ink-2);border-radius:999px;padding:9px 16px;cursor:pointer;transition:.2s}
.filter:hover{border-color:var(--red);color:var(--red)}
.filter.active{background:var(--red);border-color:var(--red);color:#fff}
.case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.case{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:0;overflow:hidden;display:flex;flex-direction:column;transition:.25s}
.case-cab{position:relative;min-height:176px;padding:22px 26px 20px;display:flex;flex-direction:column;justify-content:flex-end;background-size:cover;background-position:center;color:#fff;overflow:hidden}
.case-cab::before{content:"";position:absolute;inset:0;background:linear-gradient(135deg,rgba(94,0,0,.90) -10%,rgba(42,20,18,.86) 45%,rgba(20,46,44,.90) 100%)}
.case-cab.foto::before{background:linear-gradient(180deg,rgba(20,10,10,.04) 0%,rgba(40,6,6,.26) 42%,rgba(72,0,0,.72) 78%,rgba(78,0,0,.88) 100%),linear-gradient(100deg,rgba(74,0,0,.30) 0%,rgba(60,8,8,.10) 55%,rgba(20,46,44,.00) 100%)}
.case-cab::after{content:"";position:absolute;right:-70px;top:-90px;width:210px;height:210px;border:1px solid rgba(255,255,255,.14);border-radius:50%}
.case-cab.foto::after{display:none}
.case-cab > *{position:relative;text-shadow:0 1px 12px rgba(0,0,0,.5)}
.case-cuerpo{padding:22px 26px 24px;display:flex;flex-direction:column;flex:1}
.case:hover{transform:translateY(-4px);box-shadow:0 26px 50px -28px rgba(20,46,44,.55);border-color:rgba(144,0,0,.35)}
.case:hover .case-cab::before{opacity:.9}
.case .kicker{font-family:var(--sans);font-weight:700;font-size:11px;letter-spacing:.15em;text-transform:uppercase;color:#ffb3ab;margin-bottom:9px}
.case .fig{font-family:var(--sans);font-weight:900;font-size:clamp(32px,3.6vw,44px);color:#fff;line-height:1;letter-spacing:-.035em;margin-bottom:7px}
.case h3{font-size:18px;font-weight:700;margin-bottom:10px;min-height:2.5em;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.case-cuerpo > p{font-size:14.5px;color:var(--ink-2);font-weight:300;margin:0;min-height:4.4em;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.case .fig-nota{font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.7);margin:0}
.ba{margin:20px 0 0;display:flex;flex-direction:column;gap:13px}
.ba-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-size:12.5px;color:var(--ink-2);font-family:var(--sans);font-weight:500;line-height:1.25}
.ba-n i{font-style:normal;opacity:.5;margin:0 2px}
.ba-n{white-space:nowrap;flex:none}
.ba-n b{color:var(--red);font-weight:800}
.ba-bar{height:4px;border-radius:999px;background:var(--line);margin-top:7px;overflow:hidden}
.ba-bar span{display:block;height:100%;border-radius:999px;background:var(--red)}
.case-kpis{display:none}
.case-datos{list-style:none;margin:0 0 20px;padding:0;display:flex;flex-direction:column;gap:8px}
.case-datos li{position:relative;padding-left:16px;font-size:13.5px;color:var(--ink-2);font-weight:300;line-height:1.45}
.case-datos li::before{content:"";position:absolute;left:0;top:8px;width:6px;height:6px;border-radius:50%;background:var(--red);opacity:.55}
.cases-close{margin-top:52px;text-align:center;border-top:1px solid var(--line);padding-top:44px}
.cases-close .k{font-family:var(--sans);font-weight:800;font-size:clamp(21px,2.6vw,28px);color:var(--ink);margin:0 0 12px}
.cases-close .t{font-size:14.5px;color:var(--muted);max-width:70ch;margin:0 auto 26px;font-weight:300}
.case .more{margin-top:auto;padding-top:22px;font-family:var(--sans);font-weight:700;font-size:14px;color:var(--red);text-decoration:none;align-self:flex-start}
.case .more:hover{text-decoration:underline}
.case[hidden]{display:none}

/* ---------- MODAL CASO ---------- */
.overlay{position:fixed;inset:0;background:rgba(10,5,5,.62);backdrop-filter:blur(4px);z-index:200;display:flex;align-items:flex-start;justify-content:center;padding:5vh 20px;overflow-y:auto}
.overlay[hidden]{display:none!important}
.modal{background:#fff;border-radius:18px;max-width:840px;width:100%;box-shadow:0 40px 90px -30px rgba(0,0,0,.6);overflow:hidden;animation:pop .22s ease-out}
@keyframes pop{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.modal-head{background:linear-gradient(135deg,var(--red-dark),var(--red) 60%,var(--red-soft));color:#fff;padding:34px 38px 30px;position:relative}
.modal-head .kicker{font-family:var(--sans);font-weight:700;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;opacity:.8;margin-bottom:14px}
.modal-head h3{font-size:clamp(22px,3vw,32px);font-weight:800;margin:0 0 10px;max-width:24ch}
.modal-head .fig{font-family:var(--sans);font-weight:800;font-size:clamp(26px,3.4vw,38px);letter-spacing:-.03em;line-height:1}
.modal-close{position:absolute;top:18px;right:18px;width:38px;height:38px;border-radius:50%;border:1px solid rgba(255,255,255,.45);background:rgba(255,255,255,.12);color:#fff;font-size:20px;line-height:1;cursor:pointer;transition:.2s}
.modal-close:hover{background:#fff;color:var(--red)}
.modal-body{padding:32px 38px 38px}
.modal-body h4{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin:0 0 12px}
.modal-body section{padding:0;margin-bottom:28px}
.modal-body p{font-size:15.5px;color:var(--ink-2);font-weight:300;margin:0 0 10px}
.modal-body ul{list-style:none;margin:0;padding:0}
.modal-body li{font-size:15px;color:var(--ink-2);font-weight:300;padding-left:20px;position:relative;margin-bottom:8px}
.modal-body li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;border-radius:50%;background:var(--red);opacity:.6}
.kpi-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.kpi{border:1px solid var(--line);border-radius:11px;padding:16px 14px;background:var(--bg-soft)}
.kpi .v{font-family:var(--sans);font-weight:800;font-size:20px;color:var(--red);line-height:1.1;letter-spacing:-.02em}
.kpi .k{font-size:12.5px;color:var(--muted);margin-top:6px;line-height:1.35}
.modal-quote{border-left:3px solid var(--red);padding:4px 0 4px 20px;font-family:var(--sans);font-weight:600;font-size:18px;color:var(--ink);margin:0 0 28px}
.modal-foot{display:flex;gap:12px;flex-wrap:wrap;align-items:center;border-top:1px solid var(--line);padding-top:24px}
.modal-foot .disc{font-size:12.5px;color:var(--muted)}
@media(max-width:680px){.modal-head,.modal-body{padding-left:22px;padding-right:22px}.kpi-grid{grid-template-columns:repeat(2,1fr)}}

/* ---------- TESTIMONIOS ---------- */
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:52px}
.testi{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:#fff;display:flex;flex-direction:column}
.testi .ph{background:var(--bg-soft);aspect-ratio:16/9;display:flex;align-items:center;justify-content:center;padding:22px;border-bottom:1px solid var(--line)}
.testi .ph img{max-height:100%;width:auto;object-fit:contain}
.testi .body{padding:26px;display:flex;flex-direction:column;flex:1}
.testi blockquote + blockquote{margin-top:14px}
.testi blockquote{font-style:italic;margin:0 0 18px;font-family:var(--sans);font-size:17px;font-weight:500;line-height:1.45;color:var(--ink)}
.testi .src{margin-top:auto;font-size:13px;color:var(--muted);letter-spacing:.04em;text-transform:uppercase;font-family:var(--sans);font-weight:600}

/* ---------- REFERENCIAS ---------- */
.refs{background:#fff}
.refs-nota{text-align:center;margin:20px auto 0;font-size:14px;color:var(--muted);font-weight:300}
.refs .testi-grid{margin-top:48px}
.logo-carrusel{margin-top:40px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.pista{display:flex;overflow:hidden}
.tira{display:flex;flex:none;animation:desliza linear infinite;will-change:transform}
.logo-carrusel:hover .tira{animation-play-state:paused}
@keyframes desliza{from{transform:translateX(0)}to{transform:translateX(-100%)}}
.logo-carrusel .cell{flex:none;width:176px;height:96px;display:flex;align-items:center;justify-content:center;padding:9px 14px}
.logo-carrusel .cell.t1{padding:13px 19px}
.logo-carrusel .cell.t1 img.propio{max-height:62%;max-width:68%}
.logo-carrusel .cell.t2{padding:11px 16px}
.logo-carrusel .cell.t2 img.propio{max-height:68%;max-width:74%}
.logo-carrusel .cell.t4{padding:7px 11px}
.logo-carrusel .cell.t4 img.propio{max-height:79%;max-width:85%}
.logo-carrusel .cell.t5{padding:6px 9px}
.logo-carrusel .cell.t5 img.propio{max-height:85%;max-width:90%}
.logo-carrusel .cell.t6{padding:4px 7px}
.logo-carrusel .cell.t6 img.propio{max-height:90%;max-width:94%}
.logo-carrusel .cell.xl,.logo-carrusel .cell.t7{padding:2px 5px}
.logo-carrusel .cell.xl img.propio,.logo-carrusel .cell.t7 img.propio{max-height:96%;max-width:98%}
.logo-carrusel img{max-height:100%;max-width:100%;width:auto;object-fit:contain;filter:grayscale(1);opacity:.62;transition:.25s}
.logo-carrusel img.propio{max-height:74%;max-width:80%}
.logo-carrusel .cell:hover img{opacity:.92;transform:scale(1.06)}
@media(max-width:680px){.logo-carrusel .cell{width:136px;height:76px}}
@media(prefers-reduced-motion:reduce){.tira{animation:none}.pista{overflow-x:auto}}

/* ---------- FILOSOFÍA ---------- */
.philo{background:var(--bg-soft)}
.philo .inner{max-width:820px;margin:0 auto;text-align:center}
.philo h2{font-size:clamp(28px,3.8vw,46px);font-weight:800;margin-bottom:26px}
.philo p{font-size:18px;color:var(--ink-2);font-weight:300}
.philo .motto{margin-top:34px;font-family:var(--sans);font-size:clamp(20px,2.6vw,30px);font-weight:700;color:var(--red)}

/* ---------- CTA ---------- */
.cta{background:linear-gradient(135deg,var(--red-dark),var(--red) 55%,var(--red-soft));color:#fff;text-align:center}
.cta h2{font-size:clamp(30px,4.4vw,52px);font-weight:800;max-width:20ch;margin:0 auto 18px}
.cta .sub{font-family:var(--sans);font-weight:600;font-size:clamp(18px,2.2vw,24px);margin-bottom:22px}
.cta p.d{max-width:62ch;margin:0 auto 30px;color:rgba(255,255,255,.85);font-weight:300;font-size:17px}
.cta .terms{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin-bottom:28px}
.cta .term{border:1px solid rgba(255,255,255,.4);border-radius:999px;padding:8px 16px;font-family:var(--sans);font-weight:600;font-size:13.5px}
.cta .guarantee{font-family:var(--sans);font-weight:700;font-size:19px;margin-bottom:30px}
.cta .cta-mail{margin:26px 0 0;font-size:15px;color:rgba(255,255,255,.8)}
.cta .cta-mail a{color:#fff;font-weight:600;text-decoration:underline;text-underline-offset:3px}
.cta .fineprint{margin-top:26px;font-size:12.5px;color:rgba(255,255,255,.65)}

/* ---------- FOOTER ---------- */
footer{background:var(--bg-dark);color:rgba(255,255,255,.72);padding:52px 0 22px;font-size:13.8px}
footer .top{display:grid;grid-template-columns:1fr 1fr 1fr 2fr;gap:36px}
footer h4{font-family:var(--sans);font-size:11.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#fff;margin-bottom:12px}
footer p{font-weight:300;margin:0 0 7px;line-height:1.55}
footer strong{color:#fff;font-weight:500}
footer ul{list-style:none;margin:0;padding:0}
footer li{margin-bottom:6px}
footer a{color:rgba(255,255,255,.72);text-decoration:none}
footer a:hover{color:#fff;text-decoration:underline}
footer .col.marca{display:flex;flex-direction:column;align-items:center;text-align:center;padding-left:16px;border-left:1px solid rgba(255,255,255,.13)}
footer .marca-lf{margin-bottom:16px}
footer .marca-lf img{height:46px;width:auto;display:block;filter:brightness(0) invert(1);opacity:.95}
footer .lf-txt{font-family:var(--sans);font-weight:800;font-size:18px;color:#fff;letter-spacing:.06em}
footer .col.marca p{max-width:56ch}
footer .indep{font-family:var(--sans);font-weight:600;color:#ff8a80;margin-top:22px}
footer .bottom{margin-top:34px;padding-top:18px;border-top:1px solid rgba(255,255,255,.13);text-align:center;font-size:13px;color:rgba(255,255,255,.5)}
footer .bottom p{margin:0 0 6px}
footer .correos a{color:rgba(255,255,255,.8);font-family:var(--sans);font-weight:500}
footer .legales{margin:0}
@media(max-width:980px){footer .top{grid-template-columns:1fr 1fr}footer .col.marca{grid-column:1 / -1;border-left:0;border-top:1px solid rgba(255,255,255,.13);padding-left:0;padding-top:28px}}

/* ---------- RESPONSIVE ---------- */
@media(max-width:1080px){
  .diff-grid,.steps,.areas-grid,.scope-grid,.caps-grid{grid-template-columns:repeat(2,1fr)}
  .catalogo{grid-template-columns:1fr}
  .flow-grid{grid-template-columns:1fr;gap:36px}
  .flow-viz{max-width:520px;margin:0 auto}
  .svc-grid,.res-grid,.case-grid,.sec-grid,.testi-grid{grid-template-columns:repeat(2,1fr)}
  .metrics-grid{grid-template-columns:repeat(3,1fr);gap:26px}
  footer .top{grid-template-columns:1fr 1fr}
}
@media(max-width:820px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  nav.main{display:none;position:absolute;top:100%;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:12px 24px 20px}
  nav.main.open{display:flex}
  nav.main a{padding:12px 0;border-bottom:1px solid var(--line)}
  header.nav .wrap{position:relative}
  .navtoggle{display:block}
  .nav-cta{display:none}
}
@media(max-width:680px){
  section{padding:66px 0}
  .diff-grid,.steps,.svc-grid,.res-grid,.case-grid,.sec-grid,.testi-grid,.areas-grid,.scope-grid,.shift,.cycle,.caps-grid{grid-template-columns:1fr}
  .metrics-grid{grid-template-columns:repeat(2,1fr)}
  .topbar .tset{gap:14px;font-size:12.5px}
}